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Edited by: Declan Murphy
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Souvenirs and Specialty Foods of Hakuba

Hakuba has quite a few meibutsu, or local speciaties, to offer to visitors. Thanks to the clean & fresh mountain air and water, Hakuba is able to produce many fresh agricultural products.

Hakuba Seiryuu Rice

This rice is grown in the crystal clear fresh water of the Northern Alps, and is 100% Akitakomachi rice. It can be purchased at any rice store in Hakuba.

Hakuba Murasakimai (Purple Rice)

This mysterious purple rice which originates from China is a fairly new addition to Hakuba's meibutsu, having been harvested here since 1992. Glutinous and non-glutinous rice are mixed together, creating the purple color. A delicious and nutritious king of rice, it is often as an ingredient for Japanese foods and snacks. Murasakimai is available in stores all over Hakuba.

Hakuba Jigona Soba Hand-made from locally grown buckwheat plants converted into soba flour, Hakuba soba (or buckwheat noodles) is available in Hakuba only! It can be bought in some specialty stores, and is available in several different sets (ie. comes with different foods) from specialty gift stores in Hakuba.

Oyaki Buns

A meibutsu of not only Hakuba but of Nagano prefecture, Oyaki buns are delicious buns stuffed with minced vegetables or meat! Like a cross between bread and noodles, they are said to be very good for the body, and come baked or steamed.

Hakuba Azami (Vegetable)

Azami is a wild burdock - in other words, like a thistle or asparagus - grown mainly in Hakuba village. It tastes a little bit bitter, and very crispy. It can be bought at specialty stores in Hakuba.

Hakuba Sake

Hakuba is home to several sake breweries which take advantage of the fresh mountain water. There are three kinds of sake which originate from Hakuba: Yume Hakuba, a sake brewed purely from rice and rice yeast; Hakuba-Doukei, a sake with a unique taste; and Hakuba Original Wine, who's name speaks for itself. they can be purchased at any sake store in Hakuba.

Blueberries

Blueberries are picked on the Hakuba Highlands and have both sweet and sour tastes. They can be bought freshly picked from The Blueberry Farm and specialty stores in Hakuba, or in other forms such as sweet jelly (youkan), daifuku, and in rice cakes.

One of the best places to purchase these, and other souvenirs of Hakuba, is Yumehakuba located on Route 148. There is also a restaurant which serves many of the above foods.

If you're looking for souvenirs relating to the Olympics, Snowlets House is the place to go. As well as the general Hakuba souvenirs, you can also buy Olympic memorial goods here. It is located in Hokujo, Hakuba.

Tours - Japan Discovery visits Hakuba.
Click here for more information regarding when Discovery visits this destination.

Photographs and contributions

Do you have good photographs or a story to share about this destination? Please share it with us.

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Disclaimer and Request:

Opening hours, prices, booking procedures, schedules etc are subject to changes beyond our control. This site is just a guide, and we advise that you always check and confirm in advance. Suggestions, additions and correction of errors are always welcome. Please contact us.

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