A happy customer during the "Customer Appreciation Day" held mid-May each year at the Asahi Brewery just north of Nagoya.

The Nagoya brewery is massive, one of the world's largest, providing beer and other Asahi products to the entire Chubu region of Japan. It is located about 10 minutes walks from the Shin-Moriyama station on the JR Chuo line. The annual "Customer Appreciation Day" is a blast. Asahi's distributers, and the general public are invited to enjoy a free beer, followed by all you can drink draft beer at 200 yen a time.

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